Smash Buddies

Askim, Norway

Prints
Graphic Design
Smash Buddies reached out to revamp their menu poster. The old design got the job done but lacked that wow factor that makes a viewer stop, stare, and immediately crave a burger. I wanted the new design to shout “fun,” “bold,” and “delicious”, since their whole concept revolves around all of these. The result? A menu that doesn’t just list burgers—it sells them.
Deliverables:
Menu Design
Print Ad
Image Editing

Goals

The goal was to create a menu that made an instant impact, aligned with Smash Buddies’ bold and playful brand, and got customers excited about the food. It needed to be visually engaging and dripping with personality (just like their burgers).

Challenges

The old menu had a functional but muted aesthetic. The design was minimalistic, yet it was not very legible.. Plus, the layout wasn’t as dynamic as it could be, leaving little room for the food to truly shine. We needed to create something that packed a punch while still being clear and organized.

Solution

Let’s talk about the glow-up:

  1. Vibrant Colors & Playful Typography: The new menu embraced bold, comic-inspired visuals, swapping out the softer, gradient-heavy look of the old design for a dynamic pop-art style. The bright colors—especially the yellows, reds, and pinks—instantly grab attention and scream “fun!”
  2. Dynamic Layout: Instead of a static list, the new design uses blocks, borders, and framing that make each burger stand out as its own hero. Your eye is guided naturally from burger to burger, making it almost impossible not to imagine the taste.
  3. Mouthwatering Images: Close-ups of the burgers are front and center, with vivid details of toppings, buns, and sauces. It’s the kind of imagery that gets stomachs growling.
  4. Clear Pricing & Extras: The inclusion of combo details (with drinks) is easy to spot and adds value to the offer. No digging for info—everything is right where it needs to be.

‍

Outcome

The new design is an improvement on what they had before. It’s vibrant, fun, and brimming with personality, perfectly capturing the Smash Buddies vibe. Customers don’t just glance at the menu—they feel the energy and start imagining their order. The comic-book style makes the brand more approachable and playful, while the professional layout ensures clarity and focus. Best of all, it makes people hungry—and that’s what counts.

-
Joseph Khan

Key Takeaways

  • Vibrant colors and bold visuals can transform a menu into a marketing tool.
  • Good design guides the viewer’s eye naturally and makes information easy to digest (pun intended).
  • High-quality imagery and playful typography evoke emotions—like hunger, excitement, and fun.

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