V360 Management

Oslo, Norway

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V360 Management approached me with a clear vision: they wanted a logo that was sleek, adaptable, and conveyed their professional values in the highly competitive talent management market. The goal was to create a design that resonated with their target audience—parents and guardians—while reflecting the agency’s modern and dynamic work style.
Deliverables:
Logo Design

Goals

The main goal was to create a logo that would reinforce V360 Management's brand as a trustworthy and forward-thinking agency in the sports management world. It needed to be adaptable for use across various media and future branding applications. The logo also had to appeal to parents and guardians of young athletes, providing an image of trust and professionalism.

Challenges

One of the key challenges was designing a logo that felt both modern and reliable. As a youth-focused agency, V360 Management wanted a brand that would appeal to a young demographic indirectly through their parents. Striking a balance between simplicity, adaptability, and a professional look that projected trust was crucial.

Solution

I created a clean, simple logo that could be easily recognized and adapted across various platforms. The design featured strong lines and a contemporary aesthetic, giving it a modern yet timeless feel. By using a versatile color scheme and scalable elements, the logo remains flexible for future branding needs. This simple yet distinctive design communicates reliability and professionalism, speaking directly to the concerns of parents while still appearing fresh and dynamic.

Outcome

The final logo provided V360 Management with a professional brand identity that aligns with their values and appeals to their target audience. The flexibility of the logo allows it to be applied seamlessly across digital and print materials, from social media to event signage. Feedback indicated that the logo successfully conveyed a sense of trustworthiness and professionalism, which reassures parents and guardians.

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Key Takeaways

A logo for a youth-focused agency can successfully appeal to a dual audience by balancing modern aesthetics with a sense of trust and dependability. V360 Management’s logo demonstrates that simplicity and adaptability are key in creating a memorable brand in the competitive talent management industry.